What's Happening With Edith's Best
Edith’s Best™, LLC, a company dedicated to producing high quality products that galvanize people and committed to being a trusted brand.
The Ted Show Interview
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Winter Park-based Edith’s Best brings its Triple A Sauce to stores around town
Source: OrangeObserver.com by: Troy Herring Jerrell Watson is hoping his homemade sauce finds its way into homes and businesses throughout the area. Fewer things can add another dimension to food quite like a good sauce. Depending on what you’re eating, it can be used to add an extra kick of tanginess to a steak, or it can be used as a sweet dip for french fries. But whatever your sauce needs may be, there’s always one significant issue: Most sauces are meant with only a single dish in mind. This is where Edith’s Best owner Jerrell Watson is looking to help with his homemade Triple A Sauce — which stands for “Always Amazing with Anything.” “The difference between my sauce and any other sauces out there is that I don’t market it as a hot sauce or barbecue sauce — I market it as an all purpose sauce, one that is a really good flavor-enhancer,” Watson said. “I want you to use it every time you sit at your dinner table. “It’s not meant to overpower your food like hot sauce can, or be the kind of sauce with the mentality that, ‘Oh it’s barbecue, I’ll only pull it out when it’s time to pull the grill out,’” he said. The bottle of Watson’s multi-use sauce states it can be used on just about everything — from vegetables to meats to fries — and the taste is one that features a quick burst of heat before transitioning into a sweet tangy flavor. The taste alone is something that takes Watson back to his childhood home of Paxville, South Carolina, where he first found a passion for southern foods, particularly when it was made by his grandmother, Edith — the company’s namesake. “Everybody feels that they are the favorite grandchild, and so I really used Edith’s Best as a play on words,” Watson said. “I always say to folks, ‘I know the rest of the grandkids are going to be mad at me … but I’m the favorite.’ I also remember what she instilled in me from our Southerner roots — to be the best you can be and put everything into what you do. Good things will happen, and that’s just like our food.” If you take a minute and talk with Watson about food, he will tell you what any Southern worth his weight would — food is a foundation that can help bring people in a community together. There are fewer things in the world that bring folks to the table quite like food, Watson said, and it’s one of the biggest driving forces behind his work. “For me, during the holidays, they would move from house to house to prepare a hog, and all the guys would travel around so there would be at least three or four, but they would be out there — we called it ‘telling lies’ — just telling those same stories they told a week ago, but putting a little extra into it,” Watson said. “It was a traditional thing and it was a coming together of sorts, and food was that one thing (that brought us together).” Since launching Edith’s Best on Amazon in 2016, the man with a background in real estate has been selling his sauce in many local businesses throughout the Winter Park area — including popular spots like Park Avenue’s The Ancient Olive, which was the first store to feature his sauce. Watson also has become a staple at the Winter Garden Farmer’s Market. He also plans to grow his market by selling to restaurants, as well. Although the Triple A sauce is currently his only product, Watson doesn’t plan to just rest on his laurels and stop there. He has bigger plans for Edith’s Best brand, which includes the want to eventually open his own restaurant with dishes based on his southern upbringing, as well as dive into other different markets. “My mission and overall goals for the company is that I want to be a producer of quality products, whatever those products may be,” Watson said. “I want Edith’s Best to become a beacon of inspiration … I want it to be something that people can count on, and I want them to feel like they are a part of my story.”
More locations to purchase Triple A Sauce
I’m pleased to announce that Triple A Sauce will now be carried in two more Lucky’s Market Locations in the Orlando area. Making it easier to enhance your meals. 😋 Visit Edithsbest.com to see all locations where Triple A Sauce is sold! Thank You for trusting the brand.1. Lucky’s Market – Vineland Lucky’s Market Vineland -11601 Regency Village Drive Orlando, Florida 32821 – Store Demonstration – Feb 7th and 10th 3pm to 7pm2. Lucky’s Market – South Orange Lucky’s Market South Downtown – 3171 South Orange Avenue Orlando, Florida 32806 – Store Demonstration – Feb 6th and 8th 3pm to 7pm#EdithsBest #TripleASauce #AlwaysAmazingWithAnything #LuckysMarketVineland #LuckysMarketSouthDowntown #Tasteandsee #GlutenFree #NHFCS #Meats #Fish #Vegetables #FrenchFries #MomsApprove #DadsApprove #KidsloveTripleASauce #EnhanceYourFood #HealthyOption #VeganFriendly #Vegan #Cooks #ChefsLoveIt #USA #Local #International #Travel #dinner #shoplocal
Reba Banks Show Interview
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Sauce It Up with Edith’s Best
Source: A Jeanne in the Kitchen I think by now, it is very obvious that I love to cook and I also love to try new things. I am very adventurous, both in and out of the kitchen. Recently, an acquaintance of mine reached out to me and asked if I would like to sample a product for him and give him my feed back. I am honored to do so. What a privilege that he thought of me to sample his product. His product is Edith’s Best – Triple A Sauce. I received the sauce on Friday, and I used it on chicken for last night’s dinner. This sauce is SOOOOOOO delicious! It is a spicy, tangy sauce, with just a hint of sweetness. I used it as a marinade for chicken that I made into kebabs and then grilled up. I cubed the chicken in pieces that were about 1 1/2″ x 1 1/2″ and marinated it in Edith’s Best Triple A Sauce for about 5 hours, so it was nice and tender and full of flavor. After letting the chicken marinate, I skewered it up and poured the remaining sauce on top of the chicken, then put it on the grill. I wanted to make sure that I used all of my remaining sauce. I did not want to let any of the flavors escape. I grilled the chicken kebabs for bout 5-7 minutes, then flipped them over to continue cooking for about another 5-7 minutes. Cook until your chicken is thoroughly cooked. We topped our kebabs off with another splash of Edith’s Best – Triple A Sauce before serving. The end result was delicious, tender chicken that just melted in our mouths. I used Edith’s Best – Triple A Sauce on chicken, but it would also be very good on vegetables or pork or beef as well. Next time you reach for the BBQ Sauce, try Edith’s Best instead. I promise you are going to be deliciously delighted. Unless you live in Winter Park, FL, where you can purchase Edith’s Best – Triple A Sauce directly from the source, the best way to get some is to go to the website and order directly from there. The website and contact information are: Jerrell Watson Jerrell@EdithsBest.com EdithsBest.Com (407) 850-8706 127 West Fairbanks Avenue, Suite 181, Winter Park, FL 32789 For more information, you can follow Edith’s Best at EdithsBest.com on Facebook, Twitter or Instagram.
Jerrell Watson is a seasoned professional with over 25 years of business experience. He is the owner of Edith’s Best™, LLC, a company dedicated to making quality products that galvanize people and enhances their lives through accessible luxury.